5 Ways to Build Trust with Potential Clients
To convince a prospective customer to invest in your products or services, you will first need to earn their trust. After all, it will provide them with peace of mind that you can ship an item or deliver a project on schedule and to a high standard.
While you might believe a strong USP and an affordable price might be enough to have clients queuing around the block, they are unlikely to do so if they have zero faith in your brand.
To quickly grow your customer base and, in turn, your revenue, you must read the below five ways to build trust with potential clients.
- Thoroughly Understand Your Product or Service
It is crucial that every member of staff understands your products or services inside and out. It will not only help them to successfully sell them to a prospective customer, but they will also be able to answer their questions with confidence and ease. If your employees don’t know the answer to a question, a potential customer will lose faith in your brand and may end a phone call.
- Never Criticize Your Competition
Clients want to work with companies that embody professionalism. If your team choose to criticize the competition, it could damage your brand’s credibility and decrease their trust. It is merely your job to convince a client that you provide the best product or service in the industry, so they will have no reason to consider another company.
- Ooze Professionalism with Insurance
Insurance cannot only provide your business with financial protection should the worst happen, but it can also lead to greater confidence in your company and services. For example, if you are a general contractor, roofer, painter, or mason, the construction insurance cost would be worth it alone to boost faith in your ability, as it will send a message to your clients that you provide a professional, trustworthy service.
- Send the Right Message
Your clothing, body language, and attitude will create a first impression. If you want to convince a potential client that there is no better business for them, you must send the right message.
For example, you must:
- Wear professional clothing to a meeting
- Maintain a positive, friendly demeanor
- Avoid controversial subjects
- Monitor your body language
- Speak in their language – avoid jargon
By appearing helpful, professional, and relaxed, you could wow a potential customer and convince them to sign a contract or submit an order.
- Don’t Make Promises You Can’t Keep
By making a promise you know you can’t keep, you will be setting your business up for failure. While a client might be looking for a company that offers a quick turnaround time, they will have more respect for your brand if you are open and honest about your company’s capability. As a result, they might be more willing to wait due to your transparency.
If you make a promise you cannot keep, a customer is unlikely to renew their contract or may not buy your products or services again. Plus, it could lead to a negative reputation in your industry, which could affect your profitability and growth.
