INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Dr. Laura Sicola.

On a recent Price of Business show, Host Kevin Price interviewed leadership communication and influence expert Dr. Laura Sicola about how leaders can make their messages stick.
They discussed why facts, data, and credentials may prove a point, but rarely make people remember it. Dr. Sicola explained the difference between strategic simplification and “dumbing it down,” and how leaders can make complex ideas easier to understand and actually sound smarter in the process.
The conversation explored the power of analogies and metaphors to help listeners instantly “see” an idea, “mind-reading” phrases that make audiences feel understood and prime the listener’s brain to receive key points, and the formula for the perfect “tweetable-and-repeatable” sound bites that help key messages travel beyond the room.
Whether pitching investors, leading organizational change, speaking to clients, or presenting in the boardroom, the goal is not just to be heard, but to be remembered for the right reasons and have the desired impact.
Dr. Laura Sicola is an executive coach, cognitive linguist, author of Speaking to Influence: Mastering Your Leadership Voice, and 3-time TEDx speaker with over 7,000,000 views. Learn more at https://laurasicola.com.
- Facebook: https://www.facebook.com/drlaurasicola/
- Instagram: https://www.instagram.com/drlaurasicola
- X: https://www.instagram.com/drlaurasicola
- YouTube: https://www.youtube.com/@LauraSicolainc/featured
- LinkedIn: https://www.linkedin.com/in/drlaurasicola/
- TikTok: https://www.tiktok.com/@laurasicola
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