Understanding the Different Types of Business Buyers

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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Gene Townley.

The Gene Townley Commentaries

On a recent Price of Business show, Host Kevin Price interviewed Gene Townley.

Host Kevin Price talks with M&A expert and business broker Gene Townley (of TNT Business Brokers) about the distinct types of buyers in business acquisitions:

 

  • Individual Buyers: Often entrepreneurs or people looking to buy an established business ($4M–$5M range) rather than starting from scratch. They are typically the most common buyers for small to mid-sized businesses.
  • Strategic Buyers & Competitors: Competitors often fail to see the full value of a business, entering negotiations with low-ball offers expecting to pick up clients regardless. This mindset makes it difficult to reach a closing deal.
  • Investment Groups & Hedge Funds: Strictly numerical and unemotional. Because they evaluate multiple businesses simultaneously without personal attachment, they are rarely the highest bidder and can be harder to commit.
  • Advice for Sellers: Sellers are encouraged to work with experienced intermediaries/brokers to create buyer competition, keep negotiations on track, avoid wasting time on unqualified tire-kickers, and prevent costly price reductions due to emotional moments.

 

 

Gene has been self employed all his life and has owned over 20 businesses with his wife of 26 years, Wyndee, in numerous industries. They have built several businesses that they sold and are therefore very familiar with the seller’s experience and what to expect. In this same 30 years of entrepreneurial experience they have bought numerous businesses and can help buyers through the process and emotions with ease. In negotiating a sale or purchase it is a “give and take” where both the seller and the buyer have their needs met. Gene has over 15 years in the business to business marketing and sales which has allowed him to experience and understand most industries.

 

Connect with Gene on social media:

LinkedIn: https://www.linkedin.com/in/thebizbroker/

 

 

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