The Secret To Starting a Business With Zero Money And No Funding
Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of ECL Auto Motors and the multi award winning marketing agency East Coast Loyalty
People often ask me “why”, why do you teach the secrets to your success without charging for the knowledge you bled for and worked so hard to obtain? And are you not afraid that your teachings will backfire and those very people you educated for free will eventually come back to haunt you, become your direct competition and try stealing your clients?
Truth is, the short answer to both questions is “Why Not” and “NO”! For one, I have never been afraid of anyone or anything let alone other successful individuals that I helped mold. Two, nobody can steal your clients unless your simply just not doing your job correctly and effectively, thus the reality is, you handed them over willingly and they didn’t steal anything at all.
Now that those two questions are asked, answered and out of the way I can begin to tell you the very secrets that led me to becoming co-founder of a multi-award winning marketing agency, that in return opened the doors to many opportunities and subsidiaries such as ECL Auto Motors and Stamped Loyal.
Many successful businesses didn’t become successful on their own, let’s take DirecTV and ViVint Home Security for instance. Both companies need what we call IBO”s or independent business owners that are located in each state, town etc. to go door to door and sell their services. That’s where you come into play, both mentioned companies will actually fund your business or brand to get you started. They will go out of their way to provide you with the proper sales and business training needed to run a successful organization.
The reason for that is they need you more than you need them, it’s trade for value really and they want to insure that when it comes time to hire sales agents, you are properly equipped with the knowledge to build a strong workforce that can knock doors and close deals. Otherwise they put all their eggs in one basket, meaning advertising online or tv and hope customers bite the bait. There is nothing better than having a local business owner and his team of 20 agents who is familiar with the area map out the strong points and shake hands with the neighborhood for them. You are their strongest asset seeing you’re a walking billboard and mouth piece for their brand going door to door breaking down the benefits of their services face to face to potential customers.
There is obviously a lot more that goes into just hiring sales agents and shaking hands with the neighborhood joneses such as marketing online via social media ads, taxes, inventory, payroll etc. but in an eggshell that is the jest of it all.
I’m just trying to help you understand that feeling defeated and giving up on your dreams of opening your own business because you lack money is the number one reason most people stay idle and work a 9 to 5. There are so many white label product and service solutions out there where companies are either funding the small businesses 100% or offering a partnership entree fee at a very low price, you just have to ask yourself does the risk outweigh the outcome and whether good or bad. I myself was willing to gamble on those odds and came out a winner.
My suggestion to you is to do some research and really ask yourself, do I want to own my own business and am I ready to deal with all the responsibilities that come with being a business owner? Am I ready to face obstacles I’ve never faced and am I ready to fail and if and when that time comes, pick back up and push forward?
I guess in the end there really is no secret to success now is there, it’s simply the belief, desire, drive and knowing where to begin as well as having the faith that all will prevail. I’ve always been the risk taker type of guy, always willing to jump first to make sure it’s safe for others to follow, and here I am safe and sound, I’m telling you to JUMP, JUMP and never look back, because if you’re reading this article it’s your dream, so follow it and JUMP, its safe up here!