Crowdfunding for Cause Related Beverage Company
INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Jeff McClelland.
HUMANITEA, an advocate for social impact, integrates exceptional tea with community change. Their diverse, low-calorie beverage range not only delights taste buds but also fuels philanthropy. By committing a substantial portion of profits to customer-driven causes, HUMANITEA exemplifies a business model prioritizing social responsibility. In a strategic move, the brand partnered with StartEngine in 2023, utilizing the crowdfunding platform to raise capital. This collaboration aims to propel HUMANITEA’s growth, fostering a stronger connection between the brand, consumers, and impactful initiatives. Through sipping tea, customers actively contribute to positive transformations, making HUMANITEA a catalyst for both delicious refreshment and meaningful change.
Jeff McClelland is an experienced Chief Executive Officer with a demonstrated history of building brands in the beverage industry from national/international store brands and brands we own. Skilled in Negotiation, Business Planning, Consumer Products, Manufacturing, Sales, Distribution, Innovation, and Team Building. Strong business development and managing professional graduated from University of Oregon.
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LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:
The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. Learn more about the show and its digital partners at www.PriceofBusiness.com (scroll down to the bottom of the page).
