How Brands Are Launching Creator Marketing Campaigns With Agentic AI

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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Kevin Creusy.

On a recent Price of Business show, Host Kevin Price interviewed Kevin Creusy and they discussed his recent announcement (https://www.einpresswire.com/article/939697872/upfluence-unveils-agentic-creator-marketing-platform-to-help-teams-operate-at-10x-their-size).

They discussed how e-commerce brands and retailers are using agentic AI to launch creator and influencer marketing campaigns at scale. Kevin Creusy and his co-founder Vivien Garnès started Upfluence in 2012, before ‘influencers’ was even a term. They saw immense potential for this type of marketing after working with bloggers to help move product for their own men’s apparel brand. During the interview, Creusy explains how agentic AI is changing the way brands find creators, develop campaigns, handle outreach and manage the day-to-day work involved in influencer marketing to grow sales, or build awareness. Rather than simply generating recommendations or automating individual tasks, AI agents can take on multi-step campaign workflows, allowing marketing teams to operate like one 10x their current size, without the need to add headcount.

Creusy also discusses what happens when AI moves from being a tool marketers use to an active participant in campaign execution, including how brands can maintain the human-in-the-loop while allowing agents to do a lot of the ‘heavy lifting’. He shares his perspective on where creator marketing is headed as AI makes it possible for brands to build and manage relationships with creators at a much greater scale.

Learn more at https://www.upfluence.com/.

Twitter/X: <https://x.com/Upfluence>

LinkedIn: https://www.linkedin.com/company/upfluence/

 

 

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