How Do .CO Websites Perform for SEO

Technology
Reading Time: 2 minutes

When you’re working to build a web presence, it’s important to understand what makes your content most adaptable to the concepts of search engine optimization.  Your placement in the SERPs (search engine results pages) makes all the difference when you’re looking to succeed online.  

Learn a little about how your domain extension can have an effect on your performance in the SERPs, and make a more permanent impact on your target consumer.  Start by delving into how adding a .CO as your extension can benefit your business. 

Understanding TLDs (Top Level Domains)

When you’re considering the definition of a top-level domain, your eyes should focus on the ending of a domain address.  Whatever comes after the dot in a specific web address is the TLD. There are various types of TLDs.  

A “generic” top-level domain encompasses all of the most well-known domain suffixes; .com, .edu, .org, .gov.  A “country-code” top-level domain (or ccTLD) identifies a specific country of origin for the domain.  For example, if you see “.au”, the organization represented by the site originates in Australia.  

How .CO compares to TLDs

Choosing a .CO domain suffix means that your website will get the same look as those websites with gTLDs.  The rules for designing a high-performance .CO website are treated just the same as any generic top-level domain by Google search algorithms.  

The boost you’ll receive by exploring what a .CO extension can do for you is that they’re far more affordable than the alternative.  The extension of .CO is also a great way to find just what you need for your web address.  

Get the address you want

When you choose .CO, you choose availability.  Get the most relevant domain address by stepping off the beaten path.  SEO specialists setup SEO.co to serve the needs of small businesses looking to spread the word about their operations.  Find a title for your domain that aligns with the purpose of your business, and you’ll get a better response from web users. 

Keep other SEO details in order

Grabbing up the perfect domain name and extension is only one piece to a very detailed puzzle.  You also have to get your SEO skills in line. If you’re not at all familiar with the various concepts of search engine optimization, don’t close your browser until you are.  

Adapting to the trends 

The suffix .CO may not yet be the most popular extension for new businesses online, but it is quickly gaining momentum.  The fact that .CO extensions aren’t the first choice of new businesses is actually one of its perks.  

Get on board the .CO train while it’s still moving at a slow and steady pace, and enjoy the perks of having a foot in the door when the extension takes off.

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