How This Coffee Entrepreneur Navigates US Tariffs

On a recent Price of Business show, Host Kevin Price interviewed Luke Schneider, founder and CEO of Fire Department Coffee.

They discussed how Schneider, a U.S. Navy veteran and former firefighter in Rockford, Illinois, transformed his love for coffee and commitment to service into a thriving business. Founded in 2016, Fire Department Coffee began with a small roaster in a strip mall and quickly grew into a national brand run by firefighters. Schneider shared how the company’s dedication to quality, community, and first responders fueled its growth.

They also took a deep look at the economic impact the US tariffs are having on the coffee industry and the creativity his company is using to look out for consumers. Coffee is one of the hardest hit by tariffs.

The conversation highlighted Fire Department Coffee’s recent expansion into major retail, including the recent launch of Skull Crushing Instant Espresso in 3,600 Walmart stores nationwide, with plans to expand into Canada. Schneider emphasized the brand’s mission to deliver bold, barista-quality coffee in convenient formats while supporting firefighters through the Fire Department Coffee Charitable Foundation.

Through innovative products, national retail expansion, and charitable initiatives, Schneider demonstrates how a business can combine purpose, quality, and growth.

Learn more: https://www.firedeptcoffee.com

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