INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Gitte Madelaire.

The Gitte Madelaire Commentaries

Welcome to the eleventh article in the series “Be the Leader You Aspire to Be” here on The Price of Business Show, where I will focus on the trends which lie ahead of us and how they will affect humans and businesses. The articles are based on my book Energetic Leadership, which talks about 9 trends leaders must navigate to cater for employees increasing demand for more spiritual leadership and sustainable business models aligned with their life purposes. These articles are about business leadership in the new era. I hope you will find inspiration for your own leadership and the leader you aspire to be.

The first article outlined 9 trends for business leadership and focused on authentic curiosity as a key competency for leaders to master. The second and third explained the concept of energy frequencies as the source of our true potential, followed by the alignment of the company purpose with the life purposes of employees and customers. The fourth covered the 6-5 different generations currently working, the fifth focused on self-care and the ability to be present and the sixth about uncertainty and how to navigate in it. The seventh talked about the importance of intuition in decision-making and the eighth, nineth and tenth articles were about what a healthy economy and society are and how we all can improve democracy.

In the eleventh article we jump back into the core of business leadership – how do we make our customers happy throughout their journey with the organization? How is a company truly customer centric in the new era? How do we create a customer journey based on healthy energy? With value propositions that fit the journey.

Let us start with the last two words first – healthy energy. Healthy energy is very profound and much more subtle than we think. It is about managing our nervous system by being able to be so present that the frequency of our heart and brain waves is aligned or as we say, they are in coherence. This happens when we are truly present and act from there.

So, the big question is – from what intention is the customer journey and value proposition in the company where you work or are leader created? Is it with the intention to create the highest economical value the fastest way? Or is it with the intention to create a healthy and sustainable customer journey for both the customers and employees?

We might say it is the latter because we intellectually know it is the right answer knowing that we are not managing and executing the customer journey like that. And all is fine – we are in a transition.

The other part of the question; what is a customer journey? It is the mapping of all the touch points of a potential customer, or a customer has with a company buying and being serviced. Our companies nowadays have complexed and digitalized customer journeys that are much more advanced than 100 years ago. On the other hand, they might have lost some of the presence – the healthy energy – in the industrialization and digitalization as one reason but also because we as humans are still learning to be human beings not just human doings.

The subtitle of my book Energetic Leadership puts it this way: When modern life design collides with old leadership habits it is time to tap into intuition and unleash the energetic sense of the future. When people change our customer journey, value proposition and product must change too.

The Customer Journey needs to be built on touch point that are relevant, create loyalty based on healthy energy. Therefore, each individual touch point must be created as a positive interaction between an employee and a customer. And the employee can be a human, AI or a combination. The important thing is that the customers – like in any other relation – are seen, heard, listen to and understood. When that happens, the healthy energy is present. The nervous system remains calm. The relation has the best conditions.

As a leader we are all responsible for either a part of the customer journey or the whole one as a CEO leaving us with the responsibility to check if it is updated for the new era. Being customer centric both strategically and operationally is the very foundation of a company and the competitive advantage.

Energetic Leadership can support you in being foresightful, present and innovative. I hope you got some great insight for your customer journey going forward.

Gitte Madelaire is an intuitive and visionary pioneer in leadership development. People, customers, business development, and futurism have always interested and motivated her. With a background in corporate business at companies such as Fona/HMW, Codan Insurance, Volvo Trucks and Ensure, she now inspires to new leadership through her book,” Energetic Leadership”, keynotes, facilitation and mentoring for leaders in her company Bronte ApS. Gitte holds a BSc in Business Administration from Copenhagen Business School and an MBA semester from the University of Victoria. She also has traditional leadership courses and certifications in intuitive and feminine future leadership, inner sustainability, and energy-based leadership. Gitte has lived in London, Sydney, and Kuala Lumpur and currently resides in Denmark.

Learn more at www.energeticleadership.eu.

Connect with Gitte Madelaire on social media:

LinkedIn: www.linkedin.com/in/gittemadelaire/

Facebook: https://www.facebook.com/gitte.madelaire/

X (formerly Twitter): https://x.com/GitteMadelaire

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