Man Behind the “Eat Mor Chikn” Campaign of Chick-Fil-A Visits Price of Business
Chick-fil-A CMO on Building an Iconic Brand – and the Role of Faith in Business
For 34 years Steve Robinson was one of the integral team members responsible for the creation of a global brand. That brand, Chick-fil-A, reinvented itself from a mainstay in shopping malls across America to a sought-after destination with hundreds of free-standing locations nationwide.
Now, Robinson presents his story — replete with marketing and branding lessons for business leaders everywhere — in his new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand [June 2019, Thomas Nelson].
Robinson was one of the point guards behind a branding strategy that helped the company grow from $100 in annual sales in 1981 to $6.8 billion in 2015. He also saw firsthand how Truett Cathy, founder and CEO of Chick-fil-A, respected the dignity of everyone he encountered. He witnessed firsthand that the way you conduct business is as important as your bottom line.
LEARN MORE ABOUT THE BOOK HERE
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