Positive Effects of COVID-19 On Businesses

Amidst the many worrying effects of COVID-19 on the world, the negative effect on businesses may not be as profound as predicted and could actually create opportunities. Dr. Kim Saxton and Dr. Todd Saxton authors of The Titanic Effect: Successfully Navigating the Challenges that Sink Most Startups believe that the challenges posed by the illness may actually provide unexpected opportunities for businesses to thrive.

According to their website:

“Dr. Todd Saxton, Associate Professor and Indiana Venture Faculty Fellow at the IU Kelley School of Business, is an award-winning professor of strategy and entrepreneurship. Todd has advised, helped launch, and invested in hundreds of startups spanning life sciences, software, sports, consumer products, and services. Todd serves on the board of multiple entrepreneurial ventures, including VisionTech Angel Partners, the largest angel investing group in Indiana, and Diagnotes, a venture-funded health IT firm he helped found. He has published numerous book chapters and articles on corporate and startup strategies for success. Todd hails from New Jersey, and has lived in Virginia, the DC area, Pennsylvania, Wisconsin, and Bloomington IN, with stints in England and Australia. He currently lives in Indianapolis.”

“Dr. M. Kim Saxton has over 30 years of marketing and market research experience, working with large corporations, startups and medium-sized businesses. Currently, she teaches marketing at Indiana University’s Kelley School of Business. Her research on market segmentation, branding, and venture ecosystems has received national recognition. Kim is also an active angel investor and advisor to high-potential startups. She is a member of the advisory board of The Startup Ladies and PERQ. She also serves as an Associate Editor for the Journal of Advertising Research. Kim grew up in Florida, went to school in Boston, and has lived in the DC area, Pennsylvania, and Wisconsin, currently residing in Indianapolis, IN.”