The Partnership That Will Bring Automation Technology To Strengthen Its Content Strategy With Consistent Video Across Social Media
Wibbitz, the leading AI-powered video creation platform, today announced that it has partnered with Birchbox France, the popular beauty and grooming retailer and a subscription business pioneer, to supplement content published across its digital channels with professional, on-brand videos. The partnership will bring automation technology into the daily workflow of Birchbox France’s content team, transforming its video creation process to produce more impactful content for every social platform, while maintaining Birchbox’s unique brand image and voice.
Birchbox recognizes how powerful video is in reaching, engaging, and driving its audience to new beauty insights and product offerings. Video will now be a core element of Birchbox’s social media strategy to develop brand loyalty and drive subscriptions. By leveraging newly released Storyboards, ready-made video templates in the Wibbitz platform, Birchbox France’s content team is able to accelerate video creation and explore a diverse range of content types, including product updates (Birchbox’s signature monthly subscription kits, new product launches, promotion and discount offers) and user generated content (celebrity curated lists, product tutorials, and customer testimonials). The Wibbitz platform also enables the team to easily produce and optimize video formats for each social platform, with 10-second vertical videos for Instagram Stories and Snapchat, square videos for Facebook and Instagram and traditional 16:9 videos for YouTube.
“Mobile devices and social media are such an essential part of younger generation’s daily life, so our primary goal is to drive our audiences on social media to purchase. Video has proven its ability to break the silos between social and ecommerce to achieve real value,” said Julianne Clamens, Head of Brand Content and Social Media at Birchbox France. “By leveraging the Wibbitz platform, we can easily create beautiful, professional video with minimal effort, which saves us time to focus on exploring different formats and types, testing on each social platform, and analyzing performance to improve and bring us closer to our goals.”
“Beyond just a beauty brand, Birchbox aims to make beauty fun, simple, helpful and relevant to its customers’ lifestyles both in its product and content,” said Zohar Dayan, CEO and Co-founder at Wibbitz. “We share a similar vision – to make video creation fun, intuitive, and creative. We’re thrilled to partner with Birchbox France to empower its future video strategy, and we look forward to expanding this partnership globally and introducing our automation technology into the daily workflow of more offices.”
