Using Promotional Products in the 21st Century

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Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Anne Kleinman.

Price visits with promotional products expert Anne Kleinman.
Price says “that promotional products are often dismissed, but they are really one of the most powerful ways of making connections in the digital age.”
Kleinman says, “Even in today’s digital world, promotional products can add impact to your marketing efforts.  As an integral part of a unified sales and marketing effort, promo products can boost brand recognition, shorten sales cycles, and even alter the success of your trade show investment.”
Anne Kleinman has been creating promotional product programs for clients for over 40 years.  In that time, she has seen the evolution of promotional products from pens, calendars, and t-shirts handed out randomly into custom products that reflect a brand’s values and create a targeted cost-effective way to reach ideal target clients in both B2B and B2C environments.  Leveraging the effectiveness of promotional products, we create programs for our clients that increase the impact of their messaging. To see some of the many projects that Anne has created over this time,

The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. Learn more about the show and its digital partners at (scroll down to the bottom of the page).


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