What David Letterman Could Learn from the Stephen Colbert Contract Extension
Kevin Price, Host of the nationally syndicated Price of Business Show recently discussed what David Letterman could learn from Stephen Colbert’s contract extension.
The NY Times reports “Stephen Colbert has dominated late-night television during the Trump presidency. Now he’ll get a shot at staying on top well past the 2020 election.
“CBS announced on Thursday that it had agreed to a contract extension with Mr. Colbert that will keep him as the host of “The Late Show’ through August 2023. He was previously signed through August 2020.
“The move was a no-brainer for CBS. Mr. Colbert is, by far, the most-watched late-night host.
“In the current television season, Mr. Colbert is averaging 3.1 million viewers, compared with the 1.8 million that both Jimmy Fallon’s ‘The Tonight Show’ on NBC and ‘Jimmy Kimmel Live!’ on ABC attract.
“Mr. Colbert won the 2018-19 season in the demographic of adults under 50 prized by advertisers, narrowly beating Mr. Fallon in that category. In the season now underway, Mr. Fallon and Mr. Colbert are tied in the ratings among young adults.”
In this commentary, Price reflects the era in which David Letterman dominated late night and seemed poised to take over the ‘Tonight Show’ from Johnny Carson. That did not work out, and Letterman seemed to try and make it a miserable experience for everyone, including himself. Price also talks about what Letterman could have learned from Colbert.
Kevin Price is Host of the nationally syndicated Price of Business show, a multi-award winning journalist, syndicated columnist, and author of several books. He has written for major national media (including Huffington Post) and has been a frequent guest on major media (including Fox Business). Learn more about him at PriceofBusiness.com.
The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. He is Editor at Large for this site. Learn more about the show and its digital partners at www.PriceofBusiness.com.
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE
