Why “I Don’t Know” Is Not a Complete Sentence

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Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Dr. Laura Sicola.

The Dr. Laura Sicola Commentaries

On a recent Price of Business show, Host Kevin Price interviewed Dr. Laura Sicola.

Dr. Laura Sicola teaches leaders to do what AI will never be able to do for them: command the room, connect with the audience, and close the deal. A cognitive linguist (PhD, University of Pennsylvania) and former Penn faculty member, she has spent 18 years coaching C-suite executives at organizations including Comcast, IBM, Amazon, Accenture and the U.S. Department of Commerce to close the gap between what they think they said and what people actually heard. She is the author of Speaking to Influence: Mastering Your Leadership Voice, and her TEDx talk has been viewed more than 7 million times. Learn more at laurasicola.com.

They discussed why “I don’t know” is not a complete sentence, and how the way a leader admits a gap either builds their credibility or ends it. Using a widely covered political stumble as the case study, Dr. Laura breaks down the difference between blanking and giving up, and gives listeners the three-part move to use instead: anchor on what you stand for and what you know for certain, name the gap in a single clause, and commit to closing it by a specific date.

 

 

Dr. Laura Sicola is an executive coach, cognitive linguist, author of Speaking to Influence: Mastering Your Leadership Voice, and 3-time TEDx speaker with over 7,000,000 views. Learn more at https://laurasicola.com.

 

 

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