3 Things You Can Do To Start Improving Your Search Rankings
The ideal for every person or business running every website is to be able to have someone search for your business or your products or services online and then find you from those search results. However, this usually doesn’t just happen by chance. From your end, you’re going to have to put a lot of thought and effort into making this take place. So if you’re currently struggling to get found online, here are three things you can do to start improving your search rankings.
Spend More Time On Your Title Tags And Meta Descriptions
The first thing that people are going to see after searching, before they even make it to your website, is the title tag and meta description you have populating on the search results page. Because of this, you’re going to want to ensure that you’ve crafted these tiny pieces of content to perfection.
To do this, QuickSprout.com advises that you start spending more time and giving more attention to writing title tags and meta descriptions that people actually want to click on. The best way to do this is to write something that is unlike anything else out there. Think about who your target audience is and what would make them want to come to your content over similar pieces of content already out there. Then, write something catchy and irresistible into your title tag and meta description so that you’re not so easily overlooked on the SERPs.
Keep Your Site Running Fast
After you’ve convinced someone to click through to your website from the search results pages, the last thing you want to have happen is for them to navigate away from your website after just a few seconds. But if nothing happens on your website in those few seconds, there’s a very good chance that your visitor will get impatient and try to find the information they need from someone else.
To keep this from happening, Jia Wertz, a contributor to Forbes.com, shares that you need to do everything in your power to keep your website running fast. If you already know that you have problems with site speed, get those issues fixed immediately. And once you do, you’ll likely see some improvement in your bounce rate, your time on site, and your overall rankings, too.
Create Your Pages With Mobile In Mind
Not all searches are going to be done from someone’s laptop or desktop. In fact, a huge percentage of searching and browsing is done from mobile devices. With this in mind, you should be creating every page of your website under the assumption that your users will be viewing from a mobile device.
Once you start thinking this way, Amanda Milligan, a contributor to SEMRush.com, shares that you’ll likely start making punchier content that’s better targeted toward your audience and cleaner pages with more usable design. And in addition to your visitors loving this, your rankings will start to improve with these changes, too.
If you’re ready to make some changes to your website that will positively impact your search rankings, consider using the tips mentioned above to help you see how this can be done.
