MIT Personalized Skin Health Startup, Officially Launched
Today, Atolla, a Brooklyn-based startup with MIT-roots, officially launched its proprietary offering – the Atolla Skin Health System – nationally.
The Atolla Skin Health System, leveraging advanced machine learning algorithms, captures precision skin data for each consumer in order to create custom serums.
“Through our extended research, we have identified the key variables to optimize customized skincare, including hydration, oil, pH, and absorption. Each month we then send the customer easy-to-use, app scannable tools to track how their skin is changing. We use these physical data points plus information on the users’ environment, lifestyle, diet, and products in their routine to design their custom serum,” said Dr. Ranella Hirsch, co-founder and CSO.
Users recalibrate their skin measurements monthly and update the app with any changes to their lifestyle and routine. Each month’s formulation is adjusted based on changes in the user’s prior month measurements and feedback, so it always stays suited to the user’s unique skin. Atolla was born from the personal skin struggles of co-founders Meghan Maupin and Sid Salvi, who joined forces with dermatology guru Dr. Ranella Hirsch to bring the idea to reality.
“I have super sensitive skin, and when I got to MIT, I found myself dealing with a whole new set of skin issues,” said Maupin. “I couldn’t understand what was causing my skin freakouts or how to solve them. Challenged to figure it out, I realized that I was at the best place in the world to solve this complicated problem with machine learning.”
“The Atolla model is built on giving and getting data and feedback from our users. This includes uniquely combining key measurements of skin’s health with an extended dermatological history and product preferences to make the most efficacious product that someone loves to use,” added co-founder and COO Salvi.
