The Intersection of AI and the Right of Publicity
INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Matt Savare.
On a recent Price of Business show, Kevin Price visited with Matt Savare, partner and chair of the commercial contracts practice and vice chair of crypto at Lowenstein Sandler LLP, is a veteran of high-profile representations in the digital advertising, media, and entertainment sectors. Today he joins us to discuss the implications of computer-generated content— particularly when it is used to create deep fakes and misappropriate an individual’s persona, as seen in recent controversies where bots were made to sound like Scarlett Johanssen and Tom Hanks. When ads use someone else’s voice or image for commercial purposes, they likely violate the right of publicity of the person who is being mimicked. Matt discusses the proposed federal NO FAKES Act, the First Amendment and copyright issues it raises, and how companies seeking to use AI in their marketing should be mindful of potential pitfalls and liability.
Learn more at www.lowenstein.com/msavare.
The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. Learn more about the show and its digital partners at www.PriceofBusiness.com (scroll down to the bottom of the page).
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