INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Dr. Laura Sicola.
The Dr. Laura Sicola Commentaries
On a recent Price of Business show, Host Kevin Price interviewed Dr. Laura Sicola, leadership communication and influence expert, executive coach, and author of Speaking to Influence: Mastering your Leadership Voice. With a PhD in cognitive linguistics from the University of Pennsylvania, she has coached C-suite executives since 2008, and her TEDx talk has drawn more than 7 million views. Learn more at laurasicola.com.
They discussed the popular myth that “it’s not what you say, it’s how you say it” — and why it’s only half true. Landing a message, Sicola explains, is like building a house: your words are the foundation, and your delivery — voice and body language — are the walls and roof. You need both. The conversation turned to diplomacy as a strategic leadership skill, contrasting world leaders whose word choices no delivery could rescue with Queen Elizabeth II’s quiet masterclass in message discipline — when her words, tone, and body language were so congruent, even a persistent U.S. president had to accept her answer. The takeaway: define your objective first, choose words that can bear the weight, then deliver them so they’re received exactly as intended.
Dr. Laura Sicola is an executive coach, cognitive linguist, author of Speaking to Influence: Mastering Your Leadership Voice, and 3-time TEDx speaker with over 7,000,000 views. Learn more at https://laurasicola.com.
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