The Reality of Affiliate Marketing for Growing Your Business

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Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Benjamin Barnes and Michael Cole.


The Benjamin “BENCASSO” Barnes Commentaries

On a recent Price of Business show, Host Kevin Price interviewed Benjamin Barnes and Michael Cole.

On this episode of The Price of Business Show, host Kevin Price and Michael Cole dive deep into the reality of affiliate marketing.
On paper, every business wants an affiliate program: external partners delivering massive amounts of new customer revenue while you only pay them a fraction of what you earn. The reality, though, is that affiliate marketing is typically one of the last channels of growth—something to scale only after your business has already proven its success.

In this episode, Michael discusses why it’s critical to understand the risks affiliates take on, the hard truths of truly driving revenue through marketing, and the essential lessons every company must learn for sustainable growth.

Michael knows this world firsthand as the CMO of Everflow, an affiliate and partner marketing platform that has been profitably bootstrapped to $35M in Annual Recurring Revenue (ARR) with zero outside investors.

Benjamin Barnes, also known as Bencasso™, is a nationally syndicated radio commentator, musician, author, educator, entrepreneur, and founder of Bencasso™ LLC and Culture Scholar Corporation 501(c)(3). A survivor of catastrophic injuries and mental health challenges, Barnes rebuilt his life through music, art, education, and entrepreneurship. He is a violinist, guitarist, singer-songwriter, grant-winning artist, podcast host, nonprofit executive director, and creator of over 110 recordings available worldwide. Through Artistpreneur Economics™, Barnes teaches creatives how to transform adversity into opportunity, blending streetwise experience, artistic passion, and business strategy with the soul of a performer and the grit of a survivor.

 

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