Driving a Nutrition Revolution Through Food Transparency
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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Peter Castleman.
On a recent Price of Business show, Host Kevin Price interviewed Peter Castleman, founder of the groundbreaking WISEcode app, who is spearheading a revolution in food transparency. With a career rooted in health and wellness innovation, Castleman developed WISEcode to empower consumers with unparalleled knowledge about the food they eat.
During the interview, Castleman detailed how WISEcode leverages its proprietary WISEdata™ technology to analyze over 15,000 attributes for 650,000 food products—an astonishing 1,000 times more information than traditional food labels provide. The app simplifies the complexities of food science by answering key consumer questions, such as whether a product is ultra-processed, contains harmful ingredients like seed oils, or is truly all-natural.
Castleman explained that WISEcode aims to drive a “nutrition revolution” by making previously hidden information accessible and actionable for consumers. This transparency, Castleman argued, not only enables smarter individual choices, but also prompts broader changes in industry practices and food regulation.
The discussion further explored WISEcode’s potential to influence the pace of regulatory reform, serving as a critical tool for bridging the gap between consumer demand and the slow-moving nature of food policy changes.
For more information, visit https://wisecode.ai/
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