Knowing Your Worth in PR

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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Briahna Gatlin.

On a recent Price of Business show, Host Kevin Price interviewed CEO and Founder of Swank Public Relations Briahna Gatlin.

Knowing your worth in PR and your market and how to navigate getting clients and pivoting in the industry. The challenges of working with clients who know your value and the top 5 attributes of a great working publicist / client relationship. Knowing how to secure contracts that add value to your business vs. working and breaking even on projects.

 

In 2007 she started Swank Public Relations (Swank PR) and began providing services in public relations, media writing, media consulting, media kits and bios, event coordinating along with soliciting sponsorship, and a vast history of proposal and contract writing. In May 2013 she received Music Publicist of the Year from Chicago notable Mary Datcher/Global Mixx, in 2019 she was awarded the Illumination Award for Atlanta’s Behind the Scenes Awards. In 2024 she was named Female Entrepreneur of The Year at The 312 Music Awards and was an honoree for Chicago Women in Music for Women’s History Month. She has been featured in major publications for her leadership and innovative tactics including Chicago Tribune, Chicago Sun Times, Rolling Out, Source Magazine, NDigo, and more. She has also been mentioned on media sites JetMag.com and Pigeons and Planes for her niche of connecting and inspiring her colleagues within the industry.

 

Her notable clients include Zenni Eyewear, Earn Your Leisure, DropBox, The Chicago Bulls, The Gorillaz, Vic Mensa, Comedian/Actor Lil Rel, Chance The Rapper, Tobi Lou, Raekwon, King Louie, Sway Calloway (MTV), New Era, Complex Magazine, Mos Def, Sports Journalist Brandon”Scoop B” Robinson,  Lupe Fiasco, Multi-Platinum Producers Christian Rich, Da Internz, G.O.O.D Music, Eighty81 (Lebron James, Rich Paul), Professional Skateboarder Stevie Williams (DGK) and more. CEO & Principal Publicist Briahna Gatlin has branded Swank PR in various and unconventional ways creating a lane for Public Relations in Chicago of what was only considered a minimal asset. Being a major beacon in the industry within Chicago, Briahna has become a trailblazer keeping her ear to the ground, connecting the dots, and creating a legacy and lane for upcoming new media.

 

Learn more at www.swankpublishing.com .

 

https://www.linkedin.com/in/briahnagatlin/

https://x.com/SwankPR

https://x.com/briahnaj

https://www.instagram.com/briahna31/

https://www.instagram.com/SwankPR/

 

 

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