Mom on a Mission

By  USABR

SHIFT Formula announced today a new initiative to celebrate the company’s one-year anniversary called “SHIFT For Charity.”

Barb McDermott, founder of the company, author of ‘FOOD B.S.’, and mom to actor Charlie McDermott who stars as Axl in the hit ABC comedy ‘The Middle’ said this new program, designed to raise much needed funds for local, regional and national non-profits, will begin on April 7.

“I’m excited that after such a successful first year as a company, we can now give back to those in need,” McDermott said. “With the current state of health care, it’s more important than ever for individuals to take matters into their own hands. ‘FOOD B.S.’ can help those in pain while assisting charities & non-profits to raise money.”

The facts are undeniable…

• Over 2.2 million cancer victims a year who are either diagnosed with cancer or die because of cancer. (American Cancer Society)
• 115 million Americans have either type 2 diabetes or prediabetes. (American Diabetes Association)
• Over one-third of U.S. adults have obesity. (Centers for Disease Control)
• Alzheimer’s Disease impacts over 5 million Americans and is projected to triple by 2050. (Alzheimer’s Association)

“We’re a nation in pain. It’s time we educate ourselves out of health chaos,” said McDermott.

SHIFT For Charity provides non-profits a complete fundraising system that makes it easy to share in the proceeds of best-selling book, ‘FOOD B.S.: Where Science, Sanity, and Satire Collide, (https://www.amazon.com/Food-B-S-Science-Sanity-Collide/dp/1541264762/), as well as other educational SHIFT Formula programs. The company provides all the materials free of charge to the non-profit including graphics, emails, press release, and social media posts.

“We also understand how overwhelmed and understaffed non-profits are these days. That’s why we designed SHIFT For Charity as a plug-n-play program so even non-profits without staff could participate,” added McDermott.

For additional information on SHIFT For Charity go to: http://ShiftForCharity.com

About SHIFT Formula:
SHIFT Formula is a leader in providing the roadmap back to health for those battling diabetes, weight gain, chronic pain and inflammation, cancer, heart disease and other metabolic ailments. The company offers courses, coaching and destination retreats in Fort Myers Beach, FL., all based upon the metabolic formula developed by its founder, Barb McDermott. http://theshiftformula.com

SOURCE SHIFT Formula