Why Dry July Is Just the Beginning

INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Jackie McCann.

On a recent Price of Business show, Host Kevin Price interviewed Jackie McCann, Marketing Manager at Better Than Booze, a Nashville-based beverage brand on a mission to redefine the way people celebrate — without alcohol.

They discussed the brand’s recent Walmart launch just in time for summer, which brings its Mocktail Variety 6-Pack to hundreds of stores across the South and Midwest, including Kentucky, Tennessee, Georgia, and beyond. The conversation explored how Better Than Booze is tapping into the growing Dry July movement and a larger cultural shift toward mindful drinking, social wellness, and flavorful, functional alternatives to alcohol.

Crafted with premium ingredients and inspired by classic cocktails, Better Than Booze offers an elevated, ready-to-drink experience with no alcohol, no regrets — just feel-good flavor. With its sights set on continued on- and off-premise growth, the brand is rapidly expanding its national footprint and reshaping what it means to “raise a glass.”

Perfect for summer parties, weeknight wind-downs, or beach days with friends, Better Than Booze delivers all the flavor and none of the hangover while proving that celebrating doesn’t have to come with a buzz. Learn more at https://drinkbetterthanbooze.com/

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