3 Tips For Improving Your SEO In 2020
With a new year comes new focus and strategies for growing your business. But in order to achieve success that’s alluded you in the past, you have to reassess how you’ve been working and find ways to build on what assumptions you’ve made in the past.
One area where you business should really be focusing on this type of work is with your SEO. So to help you in doing this, here are three tips for improving your SEO efforts in 2020.
Don’t Rely Merely On Content
While everyone in the marketing world has heard that “content is king”, it’s important not to merely rely on content when looking to improve your SEO.
According to Mike Murray, a contributor to the Content Marketing Institute, it’s vital that you do a few other things in addition to your content marketing efforts in order to have the maximum amount of success in 2020. Things like following SEO best practices and getting links from other websites play a big role in how well your content will perform. So if you’ve only been thinking about writing as much content as possible, you might want to focus your efforts a little more so it can include other variables for a strong content strategy as well.
Focus On The User Experience
Another part of your SEO that’s going to need some improvement this year is the user experience. The better the user experience is for the people who come to your website in any way, the better off your SEO will be.
Danny Goodwin, a contributor to Search Engine Journal, shares that you should not only think about the user experience when someone is on your website, but that you should also concern yourself with every touch your visitors will have with your brand after they’ve interacted with you or visited your website. If you can think about user experience in this way—catering every experience to be the best experience possible—you’ll be able to see a lot of improvement in this area this year.
Create More Video Content
When many business owners think of content, they initially think about written content. However, in 2020, Harpreet Mujal, a contributor to Search Engine Watch, recommends that you spend some time creating more video content.
Especially when it comes to search engine results, users often prefer to look at video content over text. But because so many businesses don’t feel confident in their abilities to create quality videos, there’s a big lack in this type of content online, which means it’s much easier to rank in this way. By taking advantage of this reports SMM Register, you could see big improvements in your SEO if you can tap into this.
If you’re wanting to improve your SEO efforts in 2020, consider using the tips mentioned above to help you accomplish this.
