Website traffic is the number of visitors to your site at any one point. It gives a rough idea of how your site is performing online to help you adjust accordingly. Monitoring your website’s traffic is very important because it allows you to see what is working and what needs improvement.

People monitor traffic for various reasons. While most people want to know the exact number of visitors their sites attract, some want to see how they can rank for specific keywords and generate more traffic. Others want to see the geographical locations their traffic is coming from. 

Top Five Traffic Monitoring Tools for Your Website

Every website owner dreams of a massive visitor count with a great conversion rate. However, not a lot of them are willing to invest time into analyzing their traffic stats. Whatever your reason for checking your website’s traffic, there are many tools you can use to get accurate data and complete audience analysis.

Google Analytics

Google Analytics is easily the most popular website traffic audit tool. Almost every website uses Analytics to track and analyze various aspects of website traffic such as session time, total website traffic, source of traffic, page views, sales conversion, video plays, and more. 

Getting started with Analytics is pretty easy. After signing up and registering your site, you will receive a unique tracking code that you will insert in the HTML script of your site. This will allow you to track website traffic and related data from Google Analytics.

Quantcast

Quantcast is another great website traffic tracker. It nicely displays data to make things easy for you. The tool offers accurate website traffic monitoring along with demographic information. However, Quantcast isn’t a reliable option for smaller websites because it doesn’t provide enough information.

SEMRush

SEMRush offers a wide range of valuable features, including traffic analytics, which gives you estimated website traffic and sources, top-performing keywords, top pages, keywords your competitors are ranking for, and so on.

Ahrefs

Ahrefs is a great software you can use to gain valuable insight into your website. With Ahrefs, you can easily find out broken links, website rankings, referring sites, accurate website traffic, and more. Generally, Ahrefs is the best option for figuring out how to improve your website’s performance online.

SimilarWeb

While SimilarWeb is entirely a competitor analysis software, you can still use it to generate traffic information about any website. You only need to enter a URL in the tool’s search bar, and voila! You will get a range of data, including estimated visits, session time, bounce rate, sales conversion, and competitors’ SEO strategies.

You can also use SimilarWeb to “spy” on other websites in your niche and use this information to improve your site’s performance.

Boost Your Website’s Traffic Today!

There you have it – five great tools to check how much traffic your website attracts. Of course, the list is not exhaustive, but these are easy to use and affordable.

If you use any of them and realize that your website isn’t performing as you would wish, you can always consider using SparkTraffic’s free website traffic for a quick and effective boost.