Key Lessons From NEFT Vodka CEO Jeff Mahony: Trust, Risk, and the Power of Storytelling
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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Jeff Mahony.
On a recent Price of Business show, Host Kevin Price interviewed Jeff Mahony, CEO of Neft Vodka.
Jeff Mahony, CEO of NEFT Vodka, transitioned from a finance background to the spirits industry, driven by his entrepreneurial spirit and interest in branding. Under his leadership, NEFT introduced a distinctive oil barrel-shaped container, emphasizing sustainability and standing out in the market. Mahony emphasizes the importance of storytelling and branding to connect with consumers.
He shares five key lessons:
1. Trust Your Instincts: Leaders often need to make decisions based on intuition. Initially, Mahony doubted himself but learned to trust his gut.
2. Embrace Calculated Risks: Introducing NEFT’s unconventional packaging involved challenges, but taking this risk led to a unique brand identity.
3. Value Storytelling: Beyond product quality, crafting a compelling narrative is essential to engage and attract customers.
4. Commit to Sustainability: Prioritizing eco-friendly practices resonates with socially conscious consumers and differentiates the brand.
5. Learn from Mistakes: Early errors provided valuable lessons, reinforcing the importance of adaptability and continuous improvement.
Mahony’s journey with NEFT highlights the significance of innovation, brand storytelling, and sustainability in building a successful, modern brand.
- Brand does not regularly make the connection to “oil” and the “barrel.” Jeff may choose to do that. we tend to stay away from it.
- Ekaterina Kuzmina, started the brand, conceived the barrel and formulated the spirit. Jeff did not, he’s the current CEO.
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