OTC Topical Analgesics’ Rapid Growth in the U.S. Market
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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Jim Lepis.
On a recent Price of Business, Host Kevin Price visited with Jim Lepis, Senior Director of Marketing, Hisamitsu America.
In 2023, the United States market for over-the-counter (OTC) topical analgesic pain relief products has reached a valuation of approximately $1.6 billion. This market includes a variety of products such as creams, gels, sprays, liquids and patches designed to alleviate pain without a prescription. Factors driving this growth include increasing awareness of topical pain medications, preference for non-opioid products due to favorable side effect profiles, and consumer demand for self-medication options.
About Jim Lepis Senior Director of Marketing, Hisamitsu America, Inc. at Hisamitsu Pharmaceutical Co., Inc.
Jim Lepis is a seasoned marketing executive with over 25 years of experience across the healthcare, pharmaceutical, and consumer products sectors. He currently serves as Senior Director of Marketing at Hisamitsu America, Inc., where he leads the strategic direction of the company’s flagship pain relief brand, Salonpas®. Since joining Hisamitsu in 2015, Jim has played a key role in product innovation and marketing execution, propelling the brand’s continued success.
Prior to Hisamitsu, Jim held multiple senior roles at Catalina Marketing, serving as Group Director, Senior Director, and Director of Brand Development. During his four-year tenure, he successfully led brand initiatives, forged strong industry partnerships, and delivered innovative marketing solutions for top-tier consumer brands. His ability to drive brand visibility and growth was further honed during his 12 years at Pfizer Consumer Healthcare, where he managed iconic brands such as Advil and Solgar Vitamins, and held roles in trade planning, promotion, and brand management.
Jim also spent time in account management at Saatchi & Saatchi Healthcare in 2005, where he gained valuable experience working with healthcare clients on strategic marketing and advertising campaigns.
Jim holds an MBA from Marist College and a Bachelor of Arts in Management from Gettysburg College. His extensive experience and expertise in brand development, marketing strategy, and consumer healthcare have made him a trusted leader in the industry.
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