All Things Elon Musk, Part Two

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Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Cody Willard. Willard is a leading authority on financial markets and a regular guest on the Price of Business.

Price and Willard continue their discussion of the cultural and economic phenomenon known as Elon Musk.

All Things Elon Musk, Part One

Born on June 28, 1971, in Pretoria, South Africa, Elon Musk stands as a beacon of innovation and audacity in the modern world. His journey from a young entrepreneur to a global visionary is marked by a relentless pursuit of groundbreaking technologies and a contrarian mindset that sets him apart.

From the outset of his career, Musk demonstrated a unique penchant for challenging the status quo. While the tech world was fixated on internet startups, he delved into uncharted territories like space exploration, electric vehicles, and renewable energy. This contrarian approach was evident in his early success with Zip2, an online city guide software that he co-founded, later acquired by Compaq for nearly $300 million in 1999.

Musk’s fascination with the letter “X” became a trademark of his ventures. It commenced with, an online payment platform that he established in 1999, eventually transforming into PayPal and revolutionizing online transactions. This fascination persisted through ventures such as SpaceX, Tesla’s Model X, and Neuralink, highlighting Musk’s inclination to defy conventions and explore uncharted realms.

Comparisons between Musk and the pioneering entrepreneurs of the early 20th century, such as Thomas Edison and Henry Ford, are inevitable. Like them, Musk’s ventures have captured the collective imagination, driven by his audacious vision for a more sustainable and technologically advanced future.

SpaceX, one of Musk’s most daring endeavors, aimed to revolutionize space travel by reducing costs and ultimately enabling human colonization of Mars. His unwavering commitment to making life multi-planetary resonates with people globally and stands as a testament to his audacity.

Tesla, founded in 2003, disrupted the automotive industry by proving that sustainable transportation could be both practical and desirable. With its sleek designs and cutting-edge technology, Tesla’s impact on the automotive landscape is nothing short of revolutionary.

In addition to SpaceX and Tesla, Musk’s ventures encompass SolarCity (a solar energy services company), Neuralink (a neurotechnology firm), and The Boring Company (focused on tunnel infrastructure for transportation). Each of these endeavors showcases his dedication to shaping a more sustainable and interconnected world.

Elon Musk’s influence extends far beyond the realm of tech entrepreneurship; he has become a cultural icon. His bold statements and unconventional behavior consistently make headlines, and his active presence on platforms like Twitter provides him with a direct line of communication with the public, further amplifying his impact.

In conclusion, Elon Musk’s contrarian spirit, fixation on the letter “X,” and audacious aspirations have established him as a modern-day visionary. He draws parallels with the pioneering entrepreneurs of the early 20th century, captivating the imaginations of millions worldwide. Musk’s ventures continue to shape the future, leaving an indelible mark on the world of technology and beyond.


Cody Willard is a leading financial authority and his insights are found at, He is a former anchor on Fox Business and CNBC.  He is regularly found on the Price of Business show. 

The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. He is Editor at Large for this site.  Learn more about the show and its digital partners at


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