All Things Elon Musk, Part One

Reading Time: 3 minutes

Steve Jurvetson, CC BY 2.0, via Wikimedia Commons


Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Cody Willard. Willard is a leading authority on financial markets and a regular guest on the Price of Business.

Price and Willard discuss the cultural and economic phenomenon known as Elon Musk.

Elon Musk, born on June 28, 1971, in Pretoria, South Africa, is a name synonymous with innovation, audacity, and a relentless pursuit of groundbreaking technologies. His life story reads like a science fiction novel, and his contributions to the world have left an indelible mark on modern culture.From the early days of his career, Musk displayed a contrarian mindset that set him apart. In an era when Silicon Valley was dominated by internet startups, he turned his attention to industries like space exploration, electric vehicles, and renewable energy. This contrarian approach was evident when he co-founded Zip2, an online city guide software for newspapers, which was sold to Compaq for nearly $300 million in 1999.Musk’s obsession with the letter “X” became a hallmark of his ventures. It began with, an online payment company he founded in 1999, which eventually became PayPal and revolutionized online transactions. The “X” theme persisted with ventures like SpaceX, Tesla’s Model X, and Neuralink, showcasing Musk’s penchant for pushing boundaries and defying convention. More recently, Musk has taken, which was mothballed when became Paypal, and has rebranded Twitter with that domain.His audacious goals and ventures have led many to draw parallels between Musk and the major entrepreneurs of the early 20th century, such as Thomas Edison and Henry Ford. Like them, Musk’s ventures have captured the imagination of millions, fueled by his ambitious vision for a more sustainable and technologically advanced future.SpaceX, one of Musk’s most ambitious projects, aimed to reduce the cost of space travel and ultimately enable human colonization of Mars. His goal of making life multi-planetary is a testament to his audacity and a dream that resonates with people around the world.Tesla, the electric vehicle company Musk co-founded in 2003, disrupted the automotive industry, proving that sustainable transportation could be both practical and desirable. With sleek designs and cutting-edge technology, Tesla’s impact on the automotive landscape is nothing short of revolutionary.Beyond SpaceX and Tesla, Musk’s ventures include SolarCity (a solar energy services company), Neuralink (a neurotechnology company), and The Boring Company (focused on tunnel infrastructure for transportation). Each of these ventures exemplifies his commitment to shaping a more sustainable and interconnected world.Modern culture’s fascination with Elon Musk is palpable. He is not only a tech entrepreneur but also a cultural icon, frequently making headlines with his bold statements and unconventional behavior. His prolific presence on social media platforms like Twitter has given him a direct line of communication with the public, further amplifying his influence and impact.In summary, Elon Musk’s contrarian mindset, fascination with the letter “X,” and audacious goals have positioned him as a modern visionary. He draws parallels with the pioneering entrepreneurs of the early 20th century, captivating the imaginations of millions worldwide. Musk’s ventures continue to shape our future, leaving an indelible mark on the world of technology and beyond.

Cody Willard is a leading financial authority and his insights are found at, He is a former anchor on Fox Business and CNBC.  He is regularly found on the Price of Business show. 

The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. He is Editor at Large for this site.  Learn more about the show and its digital partners at


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