Surviving the Wilderness of the Business World

Business, Lifestyle
Reading Time: 2 minutes

By McKee Wallwork + Company, Special for USABR


Things are getting wild in today’s fast-moving business world, and a new book from groundbreaking creative firm McKee Wallwork + Company has the secrets to help brands survive.

Brand vs Wild hit shelves today across the country. Styled as a wilderness guide for businesses, the book takes a close look at famous survival stories and the latest in survival psychology to help readers understand the pitfalls and tools that can make the difference between a brand’s death and its success.

But don’t expect just another boring business book with the same stale advice. Brand vs Wild is brimming with new and unique insights specific to today’s challenges, referencing proprietary national research and firsthand experience with hundreds of modern brands.

Jonathan David Lewis, Partner and Vice President at MW+C, wrote the book after a decade of working with struggling companies in the post-recession business world.

“Business today is all about survival,” said Lewis. “The era of a safe, predictable economic climate is over. Entire industries are transforming overnight, and ever-shifting technologies, paradigms, and expectations create a terrifying wilderness for the modern business leader. That can seem daunting until you realize that people have been navigating the wilderness for thousands of years. It’s what we’re made for. When you start to study the survival experts, there’s a lot to learn—both from their amazing successes and their tragic failures.”

McKee Wallwork + Company specializes in helping struggling brands navigate disruption, roadblocks, and stalled growth. With Jonathan at the helm of the firm’s strategy department, MW+C has been recognized by industry standard Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.

The book isn’t the agency’s first literary effort. Prior books published by the firm include Power Branding and When Growth Stalls by agency President SteveMcKee..

SOURCE McKee Wallwork +  Company

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