Benefits of Redesigning Your Website
Many business owners in Dubai think of website redesign as an unnecessary expense. However, they are absolutely wrong!
Yes, a website redesign is a costly and time-consuming process. Still, as we live in a digital era where every aspect of your online presence needs to be perfect, you need to do a bit of redesigning if you wish to win the battle against your competitors.
Keep in mind that website redesign has numerous benefits, which can eventually lead to an excellent ROI.
Moreover, the website redesign does not have to be done in one shot. It can come in a series of update batches, which is often the most cost-effective way of a website redesign.
Redesigning a website is quite a complex task, so we strongly advise against the DIY approach but rather invest in hiring one of the web design companies in Dubai to do it for you.
To make it easier for you to make a well-informed decision, whether you should redesign your website or not, we have compiled several benefits that await you if you choose to go on and revamp your site.
6 Advantages of Website Redesign
- Shorter Load Times
Load time is one of the most important SEO ranking factors nowadays. People want to access websites in a matter of milliseconds, which is why it is essential to have an updated server that can provide a shorter lag time for your website.
- Better Conversion Rate
Let’s simply continue where we left off with number one of our list.
If your website is always up to date and loads fast, users will be able to check out your products or services effortlessly. This basically means more leads and, eventually, conversions (sales).
- Mobile-friendly Website
In case your “old” website was not responsive, hiring one of the professional web design companies to redesign it is an excellent opportunity to have a fully responsive website.
This is of the utmost importance as nowadays most web traffic comes from different mobile devices. By having a responsive website, users will be able to see your web content without any issues regardless of the device they are using. Responsive websites automatically adjust and resize to fit the screen of the device people are using to browse the web.
- More Social Media Shares
A modern-looking and professionally designed website with relevant and quality content will grab your target audience’s attention. While they enjoy browsing your website, there is a high chance they will want to share your content with their connections on social media sites like Instagram, Facebook, LinkedIn, etc.
More shares lead to more inbound traffic to your website, which means more leads and (again), most likely, more sales.
- Better User Experience and Widgets
Web design companies are the best choice if you want to redesign your website and make it more user friendly. By adjusting your website structure to fit your target audience’s needs, you will get more satisfied customers.
Therefore, you should always be looking to improve the functionality and appearance of your site. Depending on your website’s current state, you might need to change the whole layout or just some minor things to ensure that all gadgets and links are working smoothly.
Nowadays, numerous widgets help websites improve their user experience by allowing visitors to solve their problems effortlessly. For example, having a fully functioning chatbox with your customer support is a great way to quickly address all questions or concerns your potential customers might have.
The bottom line is, it is always a good idea to invest in a better user experience as it leads to more satisfied visitors and, eventually, more conversions.
- Better Search Engine Optimization Results
A website redesign is also an excellent opportunity to have a web design company of your choosing to take care of On-Site and On-Page SEO fundamentals. Proper use of headings, image optimization and alt tags, redirects, and if needed – restructuring, are just some of the factors that impact your SEO rankings.
As long as you tweak all of the things we’ve just mentioned and keep adding valuable content, your rankings will undoubtedly improve. Higher rankings in search engine result pages will significantly boost your online presence and your brand’s awareness.
When you add the fact that SEO is one of the most popular ways of attracting organic (free) traffic to your website, it is perfectly clear that you need to invest in it if you want your business to grow.
Website Redesign Is a Worthy Investment
Now that you have learned just some of the benefits of redesigning your website, you should analyze your site and see if it requires a redesign. In case it does, we strongly suggest hiring one of the professional web design agencies to take care of it for you as many things can go wrong if you opt for a DIY approach.
Remember, a better website will lead to more sales!
